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(Wireless-NewsWire.Com, March 27, 2018 ) Computers & Tablets 2018
Summary
"Computers & Tablets 2018", report offers comprehensive insight and analysis of the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues affecting the market, strategies for success, key trends, retailer and brand comparisons, retailer case studies, and consumer data.
The report focuses on laptops & notebooks, tablets & e-readers, smartwatches & fitness bands, desktops and accessories. Consumer data is based on our 2017 computers & tablet survey, using a panel of 2,000 nationally representative consumers.
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The Computers & Tablets market will suffer in 2018, from both lower consumer confidence stemming from the UK's impending exit from the EU and longer replacement cycles for non-essential purchases as disposable income is squeezed.
Wearable technology (e.g. smartwatches and fitness bands) are driving the market, as consumer interest in health & wellbeing products continue to rise, coupled with lower-priced devices being introduced in the marker, making the technology more accessible.
It provides in-depth analysis of the following -
- The key issues
- Market, retailer and consumer headlines
- Market sizes and predictions for growth
- In-depth profiles of the key retailers
- Where people shop
- Why people shop
- Average spend at a product category level
- Channel usage research and payment.
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Scope
- Lower consumer confidence and a longer product replacement cycle will lead to 1.8% total market growth in 2018, the slowest for five years.
- Amazon and Dixons Carphone are set to grow share in 2018, both benefiting from greater customer loyalty and an improved multichannel strategy.
- Laptops and notebooks have the highest consumer penetration (17.7%), as replacement purchases top the list of purchase motivations.
Reasons to buy
- Using our main issues and key trends section, understand which subsectors and formats are the fastest performing to ensure more focus and investment in these winning product areas.
- Receive detailed analysis of key market players, their market shares and changes, and consumer penetration by demographic and region.
- Understand shoppers' purchasing habits and preferences within computers & tablets, and what influences their retailer selection in order to drive spend.
- Despite only making up a small proportion of the overall computers & tablets market in 2017, the smartwatches/fitness bands sector will be an important area of growth for retailers as the sub-category grows over 50% over the next five years. This will be driven by the continuing fitness trend, with prominent brands such as Fitbit and Jawbone continuing to innovate.
- The computers & tablets sector continues to suffer from the growing functionality of mobile phones as they cannibalise sales from areas such as tablets. The increased size of mobile phones in recent years, with the iPhone 7s plus having a 5.5-inch display, compared to just four inches on the iPhone 5s, mean that consumers can now watch TV and play games on their phones with ease.
- Smaller brands will be under far greater pressure from inflationary headwinds as consumers will be less prepared to absorb price increases. As a result, smaller brands may struggle in the market as margins are squeezed.
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