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(Wireless-NewsWire.Com, January 24, 2017 ) The increasing use of computer technology and rapidly improving internet connectivity across major parts of the world are the most prominent factors driving the global augmented reality and virtual reality market. Proliferation of mobile devices with improved user experience especially for games and entertainment applications is further expected to propel the global augmented reality and virtual reality market. The increasing demand of AR & VR applications in the healthcare industry is a direct cause for the remarkable growth of the global augmented reality and virtual reality market.
Additionally, with advancement in AR & VR technologies, it is expected to be adopted in education and research industry for advance learning and teaching methods. Exploring its potential, it is expected that the implementation of AR & VR technologies would contribute significantly towards smart innovations. Additionally, a substantial growth of global augmented reality and virtual reality market is observed in infotainment industry, owing to the availability of technologically advanced AR & VR devices with increased computational abilities, which can be specifically utilized in gaming and entertainment applications.
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The major hindrances to the global augmented reality and virtual reality market include privacy of software, image latency, and lack of awareness. High cost for hardware is another limiting factor for the global augmented reality and virtual reality market. In addition, under development graphics and programming physics are restraining factors the growth of the global augmented reality & virtual reality market.
The global augmented reality and virtual reality market has been segmented by technology into augmented reality and virtual reality technologies. Further the global augmented reality and virtual reality market has been fragmented on the basis of sensors & components into sensors, semiconductor components, virtual reality sensors & components, and augmented reality sensors & components. In addition the global augmented reality and virtual reality market has been further segmented based on applications, namely: augmented reality applications and virtual reality applications.
North America leads the global augmented reality and virtual reality market due to tremendous technological advancements and significant usage of AR & VR technology and products. The region is also expected to continue its dominance over the forecast period. Europe, with a number of local AR and VR service providers, is another region with a significant adoption of AR & VR technology and products, thereby bolstering the global augment reality and virtual reality market. Additionally, rapidly developing commercial markets in Asia-Pacific (APAC) are further expected to propel the global augmented reality and virtual reality market. Some of the key players operating within the global augmented reality and virtual reality market include Artoolworks, Inc., Augmented Pixels Co., EON Reality, Inc., Innovega, Inc., Kishino Limited, Laster Technologies, Layar B. V., Total Immersion, Vuzix Corporation, and Zugara, Inc. among others.
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With augmented reality (AR) and virtual reality (VR), a live view of a physical entity enclosed with real world environment can be depicted virtually. The computer aided sensory inputs (sound, video, and graphics, among others) are implied to make it feasible to be depicted on digital devices such as head mounted displays (HMDs). Virtual reality has been employed in various vertical such as entertainment, gaming, industrial, aerospace and defense, medical, retail, education marketing, and others. For instance, goggles contact lens make use of augmented reality and virtual reality technology. Some of the applications of augmented reality and virtual reality technology include video games, television, theme park, presentations, and simulations (driving, flying, etc.).
Few Key Points from Table of Content
7 Global Augmented Reality (AR) and Virtual Reality (VR) Market – Competitive Landscape
7.1 Global Augmented Reality (AR) and Virtual Reality (VR) Market Sales Revenue (US$ Bn), 2014 – 2025
7.2 Global Augmented Reality (AR) and Virtual Reality (VR) Market – List of Key Players by Product Portfolio, 2015
7.2.1 Global Augmented Reality (AR) and Virtual Reality (VR) Market-List of Key Players by Product Portfolio, 2015
8 Global Augmented Reality (AR) and Virtual Reality (VR) Market Analysis – By Technology
8.1 Overview
8.2 Augmented Reality (AR)
8.2.1 Overview
8.2.2 Global Augmented Reality (AR) Market Revenue and Forecasts to 2025 (US$ Bn)
8.3 Virtual Reality (VR)
8.3.1 Overview
8.3.2 Global Virtual Reality (VR) Market Revenue and Forecasts to 2025 (US$ Bn)
9 Global Augmented Reality (AR) and Virtual Reality (VR) Market Analysis – By Components
9.1 Overview
9.2 Sensors
9.2.1 Overview
9.2.2 Global Smart Card based Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 (US$ Bn)
9.3 Semiconductor Components
9.3.1 Overview
9.3.2 Global Semiconductor Components Market Revenue and Forecasts to 2025 (US$ Bn)
9.4 Others
9.4.1 Overview
9.4.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
10 Global Augmented Reality (AR) and Virtual Reality (VR) Market Analysis – By End-user Industry
10.1Overview
10.2Entertainment
10.2.1 Overview
10.2.2 Global Entertainment Market Revenue and Forecasts to 2025 (US$ Bn)
10.3Education
10.3.1 Overview
10.3.2 Global Education Market Revenue and Forecasts to 2025 (US$ Bn)
10.4Industrial
10.4.1 Overview
10.4.2 Global Industrial Market Revenue and Forecasts to 2025 (US$ Bn)
10.5Medical
10.5.1 Overview
10.5.2 Global Medical Market Revenue and Forecasts to 2025 (US$ Bn)
10.6Industrial
10.6.1 Overview
10.6.2 Global Industrial Market Revenue and Forecasts to 2025 (US$ Bn)
10.7Retail
10.7.1 Overview
10.7.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn)
10.8Aerospace and Defense
10.8.1 Overview
10.8.2 Global Aerospace and Defense Market Revenue and Forecasts to 2025 (US$ Bn)
10.9Others
10.9.1 Overview
10.9.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
11 Global Augmented Reality (AR) and Virtual Reality (VR) Market – Geographical Analysis
11.1Overview
11.2North America Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025
11.2.1 Overview
11.2.2 North America Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 (US$ Bn)
11.2.3 North America Augmented Reality (AR) and Virtual Reality (VR) Market Breakdown by key Countries
11.2.3.1 U.S. Augmented Reality (AR) and Virtual Reality (VR) Revenue and Forecasts to 2025 (US$ Bn)
11.2.3.2 Canada Augmented Reality (AR) and Virtual Reality (VR) Revenue and Forecasts to 2025 (US$ Bn)
11.2.3.3 Mexico Augmented Reality (AR) and Virtual Reality (VR) Revenue and Forecasts to 2025 (US$ Bn)
11.2.4 North America Augmented Reality (AR) and Virtual Reality (VR) Market Breakdown by Technology
11.2.5 North America Augmented Reality (AR) and Virtual Reality (VR) Market Breakdown by Components
11.2.6 North America Augmented Reality (AR) and Virtual Reality (VR) Market Breakdown by End-user Industry
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12 Global Augmented Reality and Virtual Reality Market, Key Company Profiles Included Key Facts, Business Description, Financial Overview, SWOT Analysis and Key Developments
12.1 Artoolworks, Inc.
12.2 Augmented Pixels Co.
12.3 EON Reality, Inc.
12.4.1 Key Facts 12.5 Kishino Limited
12.6 Laster Technologies
12.7 Layar B. V.
12.8 Total Immersion
12.9 Vuzix Corporation
12.10 Zugara, Inc.
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