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(Wireless-NewsWire.Com, April 13, 2016 ) The increasing use of computer technology and rapidly improving internet connectivity across major parts of the world are the most prominent factors driving the global augmented reality and virtual reality market. Proliferation of mobile devices with improved user experience especially for games and entertainment applications is further expected to propel the global augmented reality and virtual reality market. The increasing demand of AR & VR applications in the healthcare industry is a direct cause for the remarkable growth of the global augmented reality and virtual reality market.
With augmented reality (AR) and virtual reality (VR), a live view of a physical entity enclosed with real world environment can be depicted virtually. The computer aided sensory inputs (sound, video, and graphics, among others) are implied to make it feasible to be depicted on digital devices such as head mounted displays (HMDs). Virtual reality has been employed in various vertical such as entertainment, gaming, industrial, aerospace and defense, medical, retail, education marketing, and others. For instance, goggles contact lens make use of augmented reality and virtual reality technology. Some of the applications of augmented reality and virtual reality technology include video games, television, theme park, presentations, and simulations (driving, flying, etc.).
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Additionally, with advancement in AR & VR technologies, it is expected to be adopted in education and research industry for advance learning and teaching methods. Exploring its potential, it is expected that the implementation of AR & VR technologies would contribute significantly towards smart innovations. Additionally, a substantial growth of global augmented reality and virtual reality market is observed in infotainment industry, owing to the availability of technologically advanced AR & VR devices with increased computational abilities, which can be specifically utilized in gaming and entertainment applications.
The major hindrances to the global augmented reality and virtual reality market include privacy of software, image latency, and lack of awareness. High cost for hardware is another limiting factor for the global augmented reality and virtual reality market. In addition, under development graphics and programming physics are restraining factors the growth of the global augmented reality & virtual reality market.
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The global augmented reality and virtual reality market has been segmented by technology into augmented reality and virtual reality technologies. Further the global augmented reality and virtual reality market has been fragmented on the basis of sensors & components into sensors, semiconductor components, virtual reality sensors & components, and augmented reality sensors & components. In addition the global augmented reality and virtual reality market has been further segmented based on applications, namely: augmented reality applications and virtual reality applications.
North America leads the global augmented reality and virtual reality market due to tremendous technological advancements and significant usage of AR & VR technology and products. The region is also expected to continue its dominance over the forecast period. Europe, with a number of local AR and VR service providers, is another region with a significant adoption of AR & VR technology and products, thereby bolstering the global augment reality and virtual reality market. Additionally, rapidly developing commercial markets in Asia-Pacific (APAC) are further expected to propel the global augmented reality and virtual reality market. Some of the key players operating within the global augmented reality and virtual reality market include Artoolworks, Inc., Augmented Pixels Co., EON Reality, Inc., Innovega, Inc., Kishino Limited, Laster Technologies, Layar B. V., Total Immersion, Vuzix Corporation, and Zugara, Inc. among others. Purchase a copy of this report at http://www.reportsweb.com/buy&RW000126207/buy/3900 .
Major Points from Table of Contents
4 Augmented Reality and Virtual Reality Market Landscape
4.1 Overview
4.2 Definitions
4.3 Value Chain Analysis
5 Augmented Reality and Virtual Reality Market – Key Industry Dynamics
5.1 Key Market Drivers
5.2 Key Market Restraints
5.3 Key Market Opportunities
5.4 Future Trends
6 Augmented Reality and Virtual Reality Market – Five Forces Analysis
6.1 Overview
6.2 Global Augmented Reality and Virtual Reality Market – Five Forces Analysis
7 Global Augmented Reality and Virtual Reality Market Analysis
7.1 Global Sales Revenue and Forecasts to 2025
7.2 Global Augmented Reality and Virtual Reality Market, Competitive Landscape
7.2.1 Market Share or Market Positioning of Key Players, 2014
8 Global Augmented Reality and Virtual Reality Market Revenue and Forecasts to 2025 – Technology
8.1 Overview
8.1.1 Segment Share (%), 2014 & 2025
8.2 Augmented Reality (AR)
8.3 Virtual Reality (VR)
9 Global Augmented Reality and Virtual Reality Market Revenue and Forecasts to 2025 – Sensors & Components
9.1 Overview
9.1.1 Segment Share (%), 2014 & 2025
9.2 Sensors
9.3 Semiconductor Components
9.4 Virtual Reality Sensors & Components
9.5 Augmented Reality Sensors & Components
10 Global Augmented Reality and Virtual Reality Market Revenue and Forecasts to 2025 – Application
10.1 Overview
10.1.1 Segment Share (%), 2014 & 2025
10.2 Augmented Reality Applications
10.3 Virtual Reality Applications
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