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(Wireless-NewsWire.Com, November 28, 2018 ) This report focuses on the global Contextual Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Contextual Advertising development in United States, Europe and China.
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in APAC is expected to witness the highest growth during the forecast period. The high growth of the market in APAC can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
The key players covered in this study
Google
Beijing Miteno Communication Technology
Facebook
Microsoft
Amazon
Aol
Yahoo
Twitter
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media
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Market segment by Type, the product can be split into
Activity-based Advertising
Location-based Advertising
Others
Market segment by Application, split into
Consumer Goods, Retail, and Restaurants
Telecom and IT
Banking, Financial Services, and Insurance (BFSI)
Media and Entertainment
Travel, Transportation, and Automobile
Healthcare
Academia and Government
Others
The study objectives of this report are:
To analyze global Contextual Advertising status, future forecast, growth opportunity, key market and key players.
To present the Contextual Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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Table of Contents
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
6 Europe
7 China
8 Japan
9 Southeast Asia
10 India
11 Central & South America
12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Contextual Advertising Introduction
12.1.4 Google Revenue in Contextual Advertising Business (2013-2018)
12.1.5 Google Recent Development
12.2 Beijing Miteno Communication Technology
12.2.1 Beijing Miteno Communication Technology Company Details
12.2.2 Company Description and Business Overview
12.2.3 Contextual Advertising Introduction
12.2.4 Beijing Miteno Communication Technology Revenue in Contextual Advertising Business (2013-2018)
12.2.5 Beijing Miteno Communication Technology Recent Development
12.3 Facebook
12.3.1 Facebook Company Details
12.3.2 Company Description and Business Overview
12.3.3 Contextual Advertising Introduction
12.3.4 Facebook Revenue in Contextual Advertising Business (2013-2018)
12.3.5 Facebook Recent Development
13 Market Forecast 2018-2025
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Rajat Sahni
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