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(Wireless-NewsWire.Com, October 12, 2018 ) Behavioral Analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT.
Behavioral analytics utilizes the massive volumes of raw user event data captured during sessions in which consumers use application, game, or website, including traffic data like navigation path, clicks, social media interactions, purchasing decisions and marketing responsiveness. Also, the event-data can include advertising metrics like click-to-conversion time, as well as comparisons between other metrics like the monetary value of an order and the amount of time spent on the site.[1] These data points are then compiled and analyzed, whether by looking at session progression from when a user first entered the platform until a sale was made, or what other products a user bought or looked at before this purchase. Behavioral analysis allows future actions and trends to be predicted based on the collection of such data.
In 2017, the global Behavior Analytics market size was 280 million US$ and it is expected to reach 4130 million US$ by the end of 2025, with a CAGR of 40.0% during 2018-2025.
This report focuses on the global Behavior Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Behavior Analytics development in United States, Europe and China.
The key players covered in this study
Balabit Corp.
Bay Dynamics
Bottomline Technologies
Cynet Security Ltd.
Dtex Systems
E8 Security Inc.
Exabeam Inc.
Fortscale Security Ltd.
Gurucul Solutions LLC
HP Enterprise
IBM Corporation
MaAfee LLC
Interset Inc.
LogRhythm Inc.
Rapid7
Securonix Inc.
Others
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Market segment by Type, the product can be split into
On Premise Deployment
On Clound Deployment
Market segment by Application, split into
BFSI
IT and Telecom
Military and Defense
Government
Retail and Ecommerce
Healthcare
Energy and Utility
Others
The study objectives of this report are:
To analyze global Behavior Analytics status, future forecast, growth opportunity, key market and key players.
To present the Behavior Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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Table of Contents
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
6 Europe
7 China
8 Japan
9 Southeast Asia
10 India
11 Central & South America
12 International Players Profiles
12.1 Balabit Corp.
12.1.1 Balabit Corp. Company Details
12.1.2 Company Description and Business Overview
12.1.3 Behavior Analytics Introduction
12.1.4 Balabit Corp. Revenue in Behavior Analytics Business (2013-2018)
12.1.5 Balabit Corp. Recent Development
12.2 Bay Dynamics
12.2.1 Bay Dynamics Company Details
12.2.2 Company Description and Business Overview
12.2.3 Behavior Analytics Introduction
12.2.4 Bay Dynamics Revenue in Behavior Analytics Business (2013-2018)
12.2.5 Bay Dynamics Recent Development
12.3 Bottomline Technologies
12.3.1 Bottomline Technologies Company Details
12.3.2 Company Description and Business Overview
12.3.3 Behavior Analytics Introduction
12.3.4 Bottomline Technologies Revenue in Behavior Analytics Business (2013-2018)
12.3.5 Bottomline Technologies Recent Development
13 Market Forecast 2018-2025
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Rajat Sahni
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