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(Wireless-NewsWire.Com, January 16, 2018 ) A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO's have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.
The global A2P SMS market is estimated to grow at a CAGR of 4.4% during the forecast period 2016-2025 and accounts for US$ 62.10 Bn in the year 2025. One of the prime factors that are driving the demands for A2P SMS adoptions is increasing number of mobile phone subscribers globally making it ubiquitous devices for communication purposes. BFSI sector has witnessed large developments in the last decade. Consumer data safety and the importance of marketing strategies has been put forth as the prime factors while designing A2P campaigns for any industry vertical. The ubiquitous nature of SMS services has favored the growth of A2P SMS market significantly A2P messages are being used by banks, healthcare institutions for reminders, mobile event ticketing, One Time Passwords (OTP), flight & train updates, promotional activities and polling contests etc. to name a few. To be assured of maximum reach out to the customers, one can't rely only on the services of OTT players. Instead, the maximum reach out can be achieved through SMS services. Reason being, globally still in many regions there are mobile phone users who do not subscribe for mobile internet services. As the OTT players generally require internet connection to ensure the delivery of messages, SMS services have been preferred by organizations in the recent past.
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Global A2P (Application-to-Person) SMS Market Players:
1. ANAM Technologies
2. Beepsend AB (acquired by Twilio Inc.)
3. CLX Communications AB.
4. Dialogue Communications Ltd. (acquired by CLX Commuications AB)
5. DIMOCO Messaging GmBH
6. Infobip Ltd.
7. Nexmo Inc. (acquired by Vonage)
8. Syniverse Technologies, LLC
9. Tanla Solutions
10. Trillian Group Ltd.
11. Twilio Inc.
12. tyntec
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Source: EmailWire.Com 
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