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(Wireless-NewsWire.Com, November 17, 2017 ) Publisher' latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing feature phones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.
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Capabilities provided by mobile platforms further enhance mobile advertisers' ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.
Companies Mentioned:
1. InMobi
2. Komli Media India Pvt. Ltd.
3. Ozone Media Solutions Pvt. Ltd.
4. PK Online Ventures Pvt. Ltd.
5. SVG Media Pvt. Ltd.
6. AdMob Google Inc.
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Table of Contents:
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly, Inflation Rate: Monthly
Slide 3: Gross Fiscal Deficit: Monthly, Exchange Rate: Half Yearly
Slide 4: Lending Rate: Annual, Trade Balance: Annual, FDI: Annual
Introduction
Slide 5: Mobile Advertising (Ad)-Overview
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Slide 10-12: Mobile Advertisement Formats
Market Overview
Slide 13-16: Market Overview-Global, Market Overview-India
Drivers & Challenges
Slide 17: Drivers and Challenges-Summary
Slide 18-22: Drivers
Slide 23: Challenges
Recent Developments
Slide 24-25: Key Recent Developments-Biometric Solutions
Competitive Landscape
Slide 26: Porter's Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-58: Major Private Players
Market Opportunities
Slide 59-61: Market Opportunity-Potential Verticals
Slide 62-63: Market Opportunity-Specific Areas
Slide 64: Other Opportunity Areas-Prominent Trends in Foreign Markets
Strategic Recommendations
Slide 65-66: Recommendations
Appendix
Slide 67: Key Ratios Description
Slide 68: Sources of Information
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Rajat Sahni
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