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(Wireless-NewsWire.Com, November 15, 2017 ) The online communication platform is growing with new innovative technologies. In today’s digital world more consumers are moving towards over-the-top services rather than traditional cables. Companies operating in digital media sectors are increasingly doing innovation of new technology to produce fresh revenue streams by shifting towards online platform. OTT refers to services which are accessible over the internet such as search engine and social network etc. OTT refers to delivery of images, video, audio and other media over the internet. OTT is mostly related to communication and media and are lower in cost as compared to traditional method of content delivery. Consumers are using online videos instead of traditional television, downloading music and films that were provided only on physical media etc. Over-the-top (OTT) includes some of the benefits such as quality of services, consumer protection and cyber security.
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One of the major driving factor fueling the growth of over-the-top market is increasing mobile subscription, affordability of smartphones because of declining price. Growing penetration of high speed broadband and adoption of mobile connected devices. Other factor which drives the market is rapid computerization of banking system and the growth in number of internet banking transactions. In addition to this there are several other factors driving the growth of market such as applications like e-commerce, m-commerce, ehealth, smart grids and cloud services because it stores the content on the server which can be reached through internet so the content can be accessed from any device and from anywhere However the factors hindering the growth of OTT are low bandwidth in emerging countries, lack of offline content availability, online privacy and technical challenges faced during content delivery.
Over-the-top market is segmented on the basis of content type such as voice over IP, text and images and video and the market is further breakdown as platform which includes smart device, gaming consoles, set-top box and laptops, tablets & desktops. Similarly, the market is further segmented on the basis of revenue model which further includes digital advertising, subscription, rental and others. Increasing use of Omni-channels allows retailers to provide better shopping experience is expected to fuel the market over the forecasted period.
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Over The Top Market Players:
1. Akamai Technologies, Inc.
2. Amazon.com, Inc.
3. Apple, Inc.
4. CBS Corporation, Inc
5. Facebook, Inc.
6. Google, Inc.
7. HBO NOW
8. Hulu L.L.C.
9. Netflix, Inc.
10. Roku, Inc.
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Source: EmailWire.Com 
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