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(Wireless-NewsWire.Com, February 14, 2019 ) Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unifiedcustomer database that is accessible to other systems.
CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found.
In 2018, the global Customer Data Platform market size was 640 million US$ and it is expected to reach 4910 million US$ by the end of 2025, with a CAGR of 29.0% during 2019-2025.
This report focuses on the global Customer Data Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customer Data Platform development in United States, Europe and China.
The key players covered in this study Oracle, SAP, Salesforce, Adobe, Nice, SAS Institute, Tealium, Segment, Zaius, AgilOne, ActionIQ, BlueConic, Ascent360, Evergage, Lytics, mParticle, NGDATA, IgnitionOne, Signal, Usermind, Amperity, Reltio, Ensighten, Fospha, SessionM
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Market segment by Type, the product can be split into
Access
Analytics
Engagement
Market segment by Application, split into
BFSI
Retail and eCommerce
Media and Entertainment
IT and Telecommunication
Automobile
Healthcare and Life Sciences
Others
The study objectives of this report are:
To analyze global Customer Data Platform status, future forecast, growth opportunity, key market and key players.
To present the Customer Data Platform development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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Table of Contents
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
6 Europe
7 China
8 Japan
9 Southeast Asia
10 India
11 Central & South America
12 International Players Profiles
12.1 Oracle
12.1.1 Oracle Company Details
12.1.2 Company Description and Business Overview
12.1.3 Customer Data Platform Introduction
12.1.4 Oracle Revenue in Customer Data Platform Business (2014-2019)
12.1.5 Oracle Recent Development
12.2 SAP
12.2.1 SAP Company Details
12.2.2 Company Description and Business Overview
12.2.3 Customer Data Platform Introduction
12.2.4 SAP Revenue in Customer Data Platform Business (2014-2019)
12.2.5 SAP Recent Development
12.3 Salesforce
12.3.1 Salesforce Company Details
12.3.2 Company Description and Business Overview
12.3.3 Customer Data Platform Introduction
12.3.4 Salesforce Revenue in Customer Data Platform Business (2014-2019)
12.3.5 Salesforce Recent Development
13 Market Forecast 2019-2025
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